Press & Media
Uncle In Singlet — Singapore AI-Native Storytelling & Creative Studio
Uncle In Singlet is the original content brand created by UIS Media Pte Ltd. The Singapore-based studio produces locally rooted AI-native entertainment alongside commercial creative work for brands.
Press enquiries: hello@uncleinsinglet.com
Original characters: Richard · Ah Seng · Betty
At a glance
Recent figures · 2026
- Views (last 12 months)
- 30M+ across platforms
- Audience
- 65,000+ across TikTok, Instagram and Facebook
- Based in
- Singapore
- Original characters
- Linda, Jamie, Roy, Ah Seng, Betty and Richard
- Company
- UIS Media Pte Ltd
Why this story matters
Generative AI video is moving beyond one-off experiments into recurring characters, ongoing stories and commercial production. Uncle In Singlet is one example of that shift: its short-form stories return to familiar characters and the rhythms of everyday Singapore life.
Local humour, cultural context and Singlish dialogue give the work its voice. The tools help make the scenes, but human choices about character, writing, direction and editing shape what viewers actually see.
Paid brand partnerships
Characters that audiences follow. Stories that brands can become part of.
Uncle In Singlet works with brands and SMEs on paid sponsored reels, integrating products and services naturally into original stories featuring recurring characters such as Linda, Jamie, Roy, Ah Seng, Betty and Richard.
Partnerships range from local SMEs to established consumer and technology brands, with campaigns built around character-led storytelling rather than conventional product placement.
The format allows brands to become part of a story audiences already want to watch — while retaining the humour, local flavour and creative identity of Uncle In Singlet.
From audience to commercial model: Uncle In Singlet has developed beyond an entertainment channel into a platform for paid brand collaborations, with SMEs and established brands commissioning sponsored character-led stories to reach its audience.
Commercial creative work
These partnerships are one of two complementary commercial activities. The second is UIS Media’s studio work: producing AI-native commercial films, branded entertainment and short-form creative video directly for brands. Organisations named on this site include the following; project details can be confirmed with the studio.
- HDI Singapore
- TheLibrarian.io
- Evergreen Cleaning Services
- Singapore Red Cross Society
Accreditation & industry connections
Accredited by IMDA’s Media Industry Group
Digital Content and Capability Development (DCCD) Programme
Accredited August 2026
UIS Media Pte Ltd successfully fulfilled the accreditation criteria and was accredited by IMDA’s Media Industry Group under the Digital Content and Capability Development (DCCD) programme in August 2026. This enables the studio to receive relevant Calls for Proposals under the programme.
Founder & creator
Lucas Lee
Lucas Lee is a Singapore-based AI creator, the founder of UIS Media Pte Ltd and creator of Uncle In Singlet. His work spans AI-native storytelling, character-led short-form content and creative production for brands. He has also shared AI film and content workflows with filmmakers at Jack Neo’s production training class.
More about LucasTopics available for interview
- Building repeatable AI-native video workflows
- AI and the economics of content production
- Creating authentic Singapore characters and Singlish dialogue
- AI storytelling for brands without losing authenticity
- The creator-media model: from audience to paid brand partnerships
- Human creative direction vs generative tools
- The future of AI-native media in Singapore and Southeast Asia
Press resources
Copy the details below or download existing images. For other formats or permissions, contact the studio.
- Company description
- UIS Media Pte Ltd is a Singapore creative studio behind Uncle In Singlet, producing AI-native entertainment, branded storytelling and commercial video content. The studio runs an active creator-media commercial model: brands and SMEs commission paid sponsored reels built on recurring Uncle In Singlet characters, while UIS Media also produces AI-native commercial video work for clients. Founded by Lucas Lee, the studio combines human creative direction with generative AI production to build original characters and stories rooted in Singapore.
- Company
- UIS Media Pte Ltd
- Founder / title
- Lucas Lee — Founder & Creator
- Content brand
- Uncle In Singlet
- Website
- https://uncleinsinglet.com
- Recent reach (2026)
- 30M+ views in the last 12 months across platforms; 65,000+ audience across TikTok, Instagram and Facebook
Image files
UIS Media logo
PNG · transparent
Download PNG
Ah Seng
Character portrait · JPG
Download JPG
Betty
Character portrait · JPG
Download JPG
Richard
Character portrait · JPG
Download JPGSocial channels
About UIS Media
UIS Media Pte Ltd is a Singapore creative studio behind Uncle In Singlet, producing AI-native entertainment, branded storytelling and commercial video content. The studio runs an active creator-media commercial model: brands and SMEs commission paid sponsored reels built on recurring Uncle In Singlet characters, while UIS Media also produces AI-native commercial video work for clients. Founded by Lucas Lee, the studio combines human creative direction with generative AI production to build original characters and stories rooted in Singapore.
Press contact
For interviews, fact-checking and image requests.