Done-For-You AI Content, Built By The Team Behind 30M+ Views
Reels, LinkedIn, newsletters — produced weekly by the studio behind Uncle In Singlet. You stay focused on your business; we keep your feed alive.
We built UIS for small businesses and startups — not just big brands with big budgets.
"You're one of the most capable AI professionals I've encountered in Singapore."
Who we work with
Real SME clients, not just enterprise logos.
What's included
Our production process
Step 1
Concept
Step 2
Script
Step 3
AI generation
Step 4
Editing
Step 5
Delivery
Brand partnerships
Brands we've worked with
A snapshot of the brands we've produced content for in under 4 months of running the Content Engine — from SMEs to national organisations. Results below are early indicators, not guaranteed outcomes.
Recurring reels
Evergreen Cleaning Services
Recurring AI-produced reels for a Singapore cleaning SME — turning a category most people scroll past into scroll-stopping content.
Early result
Helped grow their social presence from near-zero to a consistent weekly feed, with early enquiries now coming in directly from Instagram.
Personal brand reels
Michelle Loh — Property & Numerology
Dual-track content for a property agent who also practises numerology — two audiences, one consistent on-camera-free format.
Early result
Helped establish a distinct on-feed voice within weeks, with a noticeable uptick in DMs from warm leads mentioning specific reels.
Recurring reels
The LNIB Watch
Ongoing reels for a Singapore watch brand — storytelling around pieces, provenance and the collector mindset.
Early result
Early indicators show stronger engagement per post than their previous static-image cadence, and a growing regular viewer base.
Recurring reels
TheLibrarian.io
Recurring reels for a WhatsApp AI automation built for Singapore real estate agents — translating a technical product into short, character-led content agents actually watch.
Early result
Helped drive their most-viewed month to date within the first content cycle, with sign-up traffic trending up alongside posting frequency.
Apparel feature reel
Bloom et Champs
A feature reel spotlighting the brand's apparel — art-directed AI visuals that fit their aesthetic rather than a generic product cut.
Early result
The feature reel became one of the brand's top-performing pieces of content since launch, with strong saves and shares.
Blood Donation Drive video
Singapore Red Cross Society
A campaign video for the Red Cross Blood Donation Drive — an emotionally led AI film supporting a real call-to-action.
Early result
Contributed to the campaign's on-social reach for the drive period, alongside their existing outreach efforts.
Brand storytelling reels
Caballe.M Organic Skin Spa
Reels for a boutique organic skin spa — warm, product-adjacent storytelling instead of hard-sell promo edits.
Early result
Early feedback from the founder indicates more first-time bookings mentioning they 'saw a reel', particularly on treatment-focused pieces.
B2B brand content
Hyer.sg
Content support for Hyer's HR / EOR business — reels and short-form pieces aimed at founders and HR leads.
Early result
Helped position the brand more visibly in the SME HR conversation online, complementing their outbound and platform work.
Add-on · On-channel brand placement
Get your brand on the Uncle In Singlet channels
Separate from our done-for-you retainers. Reels posted on your channels are our standard Content Engine work. Reels posted on UIS channels are a different product: the theme must fit UIS's tone and audience guidelines, and because on-channel slots are limited to protect audience and content quality, pricing is different. Enquire about availability.
Get a QuoteContent workshops
Prefer to train your team instead?
The same skills we use daily, taught to your team. Every format ends with your team shipping real reels — not just watching slides.
Monthly Retainers
Always-on content, weekly delivery.
Monthly retainer
Starter
- 8 reels per month
- Captions + posting calendar
- 1 revision round per reel
Monthly retainer
Growth
- 12 reels per month
- LinkedIn content + monthly newsletter
- Content strategy check-ins
Per-Video Packages
One-off or bulk — for sprints and launches.
Premium Packages
Strategy-led, milestone-paid.
3-month engagement
Signature
- 25–30 reels over 3 months
- Full strategy + monthly reporting
- 3-milestone payment structure
2-month sprint
Campaign
- 40–50 reels, campaign-led
- Concepting workshop + delivery sprints
- 3-milestone payment structure
Fair, transparent payment terms
Singapore has seen its share of agencies taking money and vanishing. Here's how we structure things so nobody has to take that risk.
Standard packages
50% upfront + balance on delivery. Simple.
Signature & Campaign
3 milestone payments across the engagement — never full upfront.
Written scope
Every engagement starts with a signed scope — deliverables, milestones and timelines in writing before any work begins.
Recognised by a TV pioneer
What Robert Chua said about our work
Robert Chua (蔡和平) co-launched TVB Hong Kong in 1967, created Enjoy Yourself Tonight (歡樂今宵) and founded the Miss Hong Kong Pageant in 1973. After seeing what Uncle In Singlet was doing with AI-native storytelling, he reached out to Lucas directly.
"You're one of the most capable AI professionals I've encountered in Singapore."
Hi Lucas,
I'm genuinely impressed by your AI skills, creativity and the quality of your content in "Uncle in Singlet." I reached out to you after seeing your work and recognising the potential in what you're building.
In my experience, you're one of the most capable AI professionals I've encountered in Singapore. You combine strong technical ability with a clear creative voice — that's rare. The AI Video you produced of me showed real craft, not just tool use.
I truly believe you would be an excellent mentor. Students who learn from you will gain real, practical knowledge, better AI video production skills, and a clearer understanding of how to create quality work — not just theory.
— Robert Chua, TVB co-founderFAQ
Why not just run ads instead?
Ads amplify — they don't create. The content we make is the creative that makes ad spend actually work. Most SMEs we work with run both: our content in the feed, plus a paid layer on top of the reels that already perform.
How do I know you won't disappear after I pay?
You never pay us in full upfront. Standard packages are 50% upfront + balance on delivery. Signature and Campaign are split across 3 milestones. And Lucas's own channel (30M+ views, 65k+ followers) is a public, checkable track record.
Do we need to appear on camera?
No. Most of our SME clients don't. We build character-led or product-led reels using AI so you can stay behind the scenes and still show up online every week.
How fast do you deliver?
First reels typically ship within 2 weeks of kickoff. Retainers settle into a weekly rhythm from month one.
Can you match my brand voice?
Yes — that's the first thing we lock in during onboarding. Voice, look, do/don'ts, and reference material.
Book a free 15-minute content audit
Send us your handle. We'll come back with three things you could change this week to grow.
Book my audit